COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
Compare your brand’s AI visibility with competitors.
Compare your brand’s AI visibility with competitors.
Compare your brand’s AI visibility with competitors.
See which businesses appear in the answers collected by AI Rank.
Explore where your brand is included, which alternatives are mentioned and where competitors appear without you.
See which businesses appear in the answers collected by AI Rank.
Explore where your brand is included, which alternatives are mentioned and where competitors appear without you.
Competitor comparison
Competitor comparison
Brand
Brand
Visibility
Visibility
Change
Change
Kajo Digital
Kajo Digital
71.2%
71.2%
+ 3.1 pp
+ 3.1 pp
Aava Studio
Aava Studio
63.6%
63.6%
+ 6.8 pp
+ 6.8 pp
Valo Agency
Valo Agency
42.4%
42.4%
+ 1.4 pp
+ 1.4 pp
Visibility compared with competitors
Visibility compared with competitors
0%
0%
25%
25%
50%
50%
75%
75%
100%
100%
15 Sep
15 Sep
22 Sep
22 Sep
29 Sep
29 Sep
6 Oct
6 Oct
12 Oct
12 Oct
Aava Studio
Aava Studio
Kajo Digital
Kajo Digital
Valo Agency
Valo Agency
App design preview · Sample data
App design preview · Sample data
Discover the competition inside the answer.
Discover the competition inside the answer.
Discover the competition inside the answer.
You may know your closest commercial competitors. AI answers can introduce a different set of alternatives.
Depending on the question, a response might mention a specialist provider, a larger brand or a business serving a neighbouring market.
Explore the brands that actually appear in your results.
You may know your closest commercial competitors. AI answers can introduce a different set of alternatives.
Depending on the question, a response might mention a specialist provider, a larger brand or a business serving a neighbouring market.
Explore the brands that actually appear in your results.
Competitor comparison
Competitor comparison
Brand
Brand
Visibility
Visibility
Change
Change
Kajo Digital
Kajo Digital
71.2%
71.2%
+ 3.1 pp
+ 3.1 pp
Aava Studio
Aava Studio
63.6%
63.6%
+ 6.8 pp
+ 6.8 pp
Valo Agency
Valo Agency
42.4%
42.4%
+ 1.4 pp
+ 1.4 pp
Visibility compared with competitors
Visibility compared with competitors
0%
0%
25%
25%
50%
50%
75%
75%
100%
100%
15 Sep
15 Sep
22 Sep
22 Sep
29 Sep
29 Sep
6 Oct
6 Oct
12 Oct
12 Oct
Aava Studio
Aava Studio
Kajo Digital
Kajo Digital
Valo Agency
Valo Agency
App design preview · Sample data
App design preview · Sample data
02 / COMPETITOR ANALYSIS
02 / COMPETITOR ANALYSIS
Compare within a shared context.
Compare within a shared context.
Compare within a shared context.
A useful comparison starts with the same question.
Review your brand and other businesses within the same collected responses. This helps you distinguish shared visibility from answers that mention competitors without including you.
A useful comparison starts with the same question.
Review your brand and other businesses within the same collected responses. This helps you distinguish shared visibility from answers that mention competitors without including you.
03 / COMPETITOR ANALYSIS
03 / COMPETITOR ANALYSIS
See how each business is described.
See how each business is described.
See how each business is described.
Being named is only part of the picture.
An answer may recommend one business for affordability, another for specialist expertise and another for a particular location.
Read those descriptions to understand the distinctions presented and assess how your own positioning comes across.
Being named is only part of the picture.
An answer may recommend one business for affordability, another for specialist expertise and another for a particular location.
Read those descriptions to understand the distinctions presented and assess how your own positioning comes across.
PROMPT · FINNISH
PROMPT · FINNISH
Which digital agency suits a small business in Finland?
Which digital agency suits a small business in Finland?
Response
Response
Raw data
Raw data
In Finland, your goals, budget and required services will influence your choice of agency. Here are three options to compare:
In Finland, your goals, budget and required services will influence your choice of agency. Here are three options to compare:
1. Kajo Digital
1. Kajo Digital
Offers website design and digital marketing. [1]
Offers website design and digital marketing. [1]
2. Aava Studio
2. Aava Studio
An option for a small business looking for a website and SEO partner. [2]
An option for a small business looking for a website and SEO partner. [2]
3. Valo Agency
3. Valo Agency
Focuses on content and brand development. [3]
Focuses on content and brand development. [3]
Compare case studies and request a quote for the services you need.
Compare case studies and request a quote for the services you need.
English display translation. The original Finnish answer is preserved separately.
English display translation. The original Finnish answer is preserved separately.
App design preview · Sample data
App design preview · Sample data
Prompt
Prompt
Topic
Topic
Visibility
Visibility
Recommendation
Recommendation
Responses
Responses
Status
Status
Which digital agency suits a small business in Finland?
Which digital agency suits a small business in Finland?
Digital marketing
Digital marketing
75%
75%
50%
50%
12
12
Active
Active
Where can I find a website designer in Helsinki?
Where can I find a website designer in Helsinki?
Websites
Websites
67%
67%
42%
42%
12
12
Active
Active
Which agencies offer search engine optimisation?
Which agencies offer search engine optimisation?
SEO
SEO
50%
50%
33%
33%
12
12
Active
Active
Who can help with B2B marketing?
Who can help with B2B marketing?
B2B
B2B
58%
58%
42%
42%
12
12
Active
Active
How do I choose an ecommerce partner?
How do I choose an ecommerce partner?
Ecommerce
Ecommerce
42%
42%
25%
25%
12
12
Active
Active
Which agency builds accessible websites?
Which agency builds accessible websites?
Websites
Websites
—
—
—
—
0
0
Pending
Pending
Who offers Google Ads services in Finland?
Who offers Google Ads services in Finland?
Advertising
Advertising
67%
67%
50%
50%
12
12
Active
Active
Showing 1–7 of 24 · ‹ 1 2 3 4 ›
Showing 1–7 of 24 · ‹ 1 2 3 4 ›
App design preview · Sample data
App design preview · Sample data
04 / COMPETITOR ANALYSIS
04 / COMPETITOR ANALYSIS
Investigate the questions where you are absent.
Investigate the questions where you are absent.
Investigate the questions where you are absent.
A competitor mention gives you something concrete to examine.
Review the question, the response and any cited sources. Consider whether the need being discussed is relevant to your business and whether your public information addresses it clearly.
A competitor mention gives you something concrete to examine.
Review the question, the response and any cited sources. Consider whether the need being discussed is relevant to your business and whether your public information addresses it clearly.
A PRACTICAL EXAMPLE
A PRACTICAL EXAMPLE
Turn a comparison into a useful investigation.
Turn a comparison into a useful investigation.
Turn a comparison into a useful investigation.
Imagine you run a tour company.
For a question about private family tours, an answer mentions two competitors and explains their child-friendly itineraries. Your business offers a similar service but is not included.
You now have a focused line of investigation: how clearly do your pages explain private bookings, suitable ages, itinerary options and family facilities?
The result identifies something worth reviewing. It does not prove why a competitor was selected.
Imagine you run a tour company.
For a question about private family tours, an answer mentions two competitors and explains their child-friendly itineraries. Your business offers a similar service but is not included.
You now have a focused line of investigation: how clearly do your pages explain private bookings, suitable ages, itinerary options and family facilities?
The result identifies something worth reviewing. It does not prove why a competitor was selected.
01
01
Explore the question
Explore the question
02
02
Read the answer
Read the answer
03
03
Review the sources
Review the sources
Illustrative example.
Illustrative example.
Build a more informed view of your market.
Build a more informed view of your market.
Build a more informed view of your market.
Use your findings to explore:
Use your findings to explore:
↗
Businesses you had not previously considered as alternatives.
Businesses you had not previously considered as alternatives.
↗
Services and characteristics emphasised in the answers.
Services and characteristics emphasised in the answers.
↗
Questions where several competitors appear without your brand.
Questions where several competitors appear without your brand.
↗
Sources referenced alongside competing businesses.
Sources referenced alongside competing businesses.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
A few things worth knowing.
A few things worth knowing.
A few things worth knowing.
Are all the brands mentioned direct competitors?
Are all the brands mentioned direct competitors?
Not necessarily. Some may offer related services or serve different audiences. Review the question and response to judge their relevance.
Not necessarily. Some may offer related services or serve different audiences. Review the question and response to judge their relevance.
Does appearing more often mean a competitor has greater market share?
Does appearing more often mean a competitor has greater market share?
No. Mention frequency within a check describes the responses collected. It does not measure revenue, customer numbers or total market share.
No. Mention frequency within a check describes the responses collected. It does not measure revenue, customer numbers or total market share.
Can I find out exactly why AI selected a competitor?
Can I find out exactly why AI selected a competitor?
The response and citations may provide clues, but they do not reveal every factor that influenced the answer.
The response and citations may provide clues, but they do not reveal every factor that influenced the answer.
Can these findings inform my content strategy?
Can these findings inform my content strategy?
Yes. Relevant questions and descriptions can help you identify topics to investigate. Any content changes should reflect your actual services and expertise.
Yes. Relevant questions and descriptions can help you identify topics to investigate. Any content changes should reflect your actual services and expertise.
Find out who appears when
your category is discussed.
Find out who appears when
your category is discussed.
Find out who appears when
your category is discussed.
Start with a free check of your business.
Start with a free check of your business.
Check my visibility
Understand your visibility in AI answers.
Track mentions, compare competitors and explore the sources behind the answers.
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All rights reserved.
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