SOURCES & CITATIONS
SOURCES & CITATIONS
Discover which sources AI answers cite.
Discover which sources AI answers cite.
Discover which sources AI answers cite.
Explore the websites and pages referenced in your results.
See when your own content is cited, investigate external sources and understand the difference between a brand mention and a website reference.
Explore the websites and pages referenced in your results.
See when your own content is cited, investigate external sources and understand the difference between a brand mention and a website reference.
Source URL
Source URL
Type
Type
Citing responses
Citing responses
Brand on page
Brand on page
Action
Action
opas.example/digitoimistot
opas.example/digitoimistot
Editorial
Editorial
28
28
No · checked
No · checked
Explore opportunity →
Explore opportunity →
aava.example/palvelut
aava.example/palvelut
Owned site
Owned site
24
24
Yes
Yes
Open evidence →
Open evidence →
kajo.example/verkkosivut
kajo.example/verkkosivut
Competitor
Competitor
22
22
No
No
Open evidence →
Open evidence →
hakemisto.example/toimistot
hakemisto.example/toimistot
Directory
Directory
18
18
Not checked
Not checked
Review page →
Review page →
aava.example/seo
aava.example/seo
Owned site
Owned site
12
12
Yes
Yes
Open evidence →
Open evidence →
opas.example/b2b-markkinointi
opas.example/b2b-markkinointi
Editorial
Editorial
10
10
No · checked
No · checked
Explore opportunity →
Explore opportunity →
Showing 1–6 of 42 URLs
Showing 1–6 of 42 URLs
App design preview · Sample data
App design preview · Sample data
Follow the answer to a page you can review.
Follow the answer to a page you can review.
Follow the answer to a page you can review.
A citation gives you a concrete source to investigate.
Explore the references returned with an answer and assess how they relate to the question, your business and the other brands mentioned.
A citation gives you a concrete source to investigate.
Explore the references returned with an answer and assess how they relate to the question, your business and the other brands mentioned.
Source URL
Source URL
Type
Type
Citing responses
Citing responses
Brand on page
Brand on page
Action
Action
opas.example/digitoimistot
opas.example/digitoimistot
Editorial
Editorial
28
28
No · checked
No · checked
Explore opportunity →
Explore opportunity →
aava.example/palvelut
aava.example/palvelut
Owned site
Owned site
24
24
Yes
Yes
Open evidence →
Open evidence →
kajo.example/verkkosivut
kajo.example/verkkosivut
Competitor
Competitor
22
22
No
No
Open evidence →
Open evidence →
hakemisto.example/toimistot
hakemisto.example/toimistot
Directory
Directory
18
18
Not checked
Not checked
Review page →
Review page →
aava.example/seo
aava.example/seo
Owned site
Owned site
12
12
Yes
Yes
Open evidence →
Open evidence →
opas.example/b2b-markkinointi
opas.example/b2b-markkinointi
Editorial
Editorial
10
10
No · checked
No · checked
Explore opportunity →
Explore opportunity →
Showing 1–6 of 42 URLs
Showing 1–6 of 42 URLs
App design preview · Sample data
App design preview · Sample data
02 / SOURCES & CITATIONS
02 / SOURCES & CITATIONS
Discover when your own content is referenced.
Discover when your own content is referenced.
Discover when your own content is referenced.
Your website can contribute to an answer through a product page, service page, article or another resource.
Where a page-level citation is returned, see which content was referenced and the question it appeared alongside.
Use that context to assess the page’s relevance, clarity and accuracy.
Your website can contribute to an answer through a product page, service page, article or another resource.
Where a page-level citation is returned, see which content was referenced and the question it appeared alongside.
Use that context to assess the page’s relevance, clarity and accuracy.
03 / SOURCES & CITATIONS
03 / SOURCES & CITATIONS
Explore information beyond your website.
Explore information beyond your website.
Explore information beyond your website.
Your business can be described across directories, publications, reviews and other external pages.
Review the sources cited in your results to understand what information is available and identify anything that deserves closer attention.
Your business can be described across directories, publications, reviews and other external pages.
Review the sources cited in your results to understand what information is available and identify anything that deserves closer attention.
Domain
Domain
Type
Type
Usage rate
Usage rate
Responses
Responses
Your mention
Your mention
Last seen
Last seen
opas.example
opas.example
Editorial
Editorial
40.9%
40.9%
54
54
Not checked
Not checked
12 Oct 2026
12 Oct 2026
aava.example
aava.example
Owned site
Owned site
27.3%
27.3%
36
36
Yes
Yes
12 Oct 2026
12 Oct 2026
kajo.example
kajo.example
Competitor
Competitor
24.2%
24.2%
32
32
No
No
12 Oct 2026
12 Oct 2026
hakemisto.example
hakemisto.example
Directory
Directory
18.2%
18.2%
24
24
Not checked
Not checked
12 Oct 2026
12 Oct 2026
keskustelu.example
keskustelu.example
Community
Community
12.1%
12.1%
16
16
Not checked
Not checked
8 Oct 2026
8 Oct 2026
App design preview · Sample data
App design preview · Sample data
PROMPT · FINNISH
PROMPT · FINNISH
Which digital agency suits a small business in Finland?
Which digital agency suits a small business in Finland?
Response
Response
Raw data
Raw data
In Finland, your goals, budget and required services will influence your choice of agency. Here are three options to compare:
In Finland, your goals, budget and required services will influence your choice of agency. Here are three options to compare:
1. Kajo Digital
1. Kajo Digital
Offers website design and digital marketing. [1]
Offers website design and digital marketing. [1]
2. Aava Studio
2. Aava Studio
An option for a small business looking for a website and SEO partner. [2]
An option for a small business looking for a website and SEO partner. [2]
3. Valo Agency
3. Valo Agency
Focuses on content and brand development. [3]
Focuses on content and brand development. [3]
Compare case studies and request a quote for the services you need.
Compare case studies and request a quote for the services you need.
English display translation. The original Finnish answer is preserved separately.
English display translation. The original Finnish answer is preserved separately.
App design preview · Sample data
App design preview · Sample data
04 / SOURCES & CITATIONS
04 / SOURCES & CITATIONS
Keep mentions and citations separate.
Keep mentions and citations separate.
Keep mentions and citations separate.
An answer might name your business and cite a third-party article.
It might also reference a guide on your website without mentioning your business by name.
These are different forms of visibility. Exploring both gives you a clearer understanding of what appeared in the response.
An answer might name your business and cite a third-party article.
It might also reference a guide on your website without mentioning your business by name.
These are different forms of visibility. Exploring both gives you a clearer understanding of what appeared in the response.
A PRACTICAL EXAMPLE
A PRACTICAL EXAMPLE
What can you do with a citation?
What can you do with a citation?
What can you do with a citation?
Imagine an answer about local service providers cites a business directory.
Your listing is present, but it contains an old service description and an outdated website address.
That is a specific issue you can correct at the source. You can also review whether your own website communicates the same information consistently.
Updating the listing improves its accuracy; future AI references are not guaranteed.
Imagine an answer about local service providers cites a business directory.
Your listing is present, but it contains an old service description and an outdated website address.
That is a specific issue you can correct at the source. You can also review whether your own website communicates the same information consistently.
Updating the listing improves its accuracy; future AI references are not guaranteed.
01
01
Explore the question
Explore the question
02
02
Read the answer
Read the answer
03
03
Review the sources
Review the sources
Illustrative example.
Illustrative example.
Give your source review a clear purpose.
Give your source review a clear purpose.
Give your source review a clear purpose.
01
01
Check accuracy
Check accuracy
Look for outdated names, locations, services and descriptions.
Look for outdated names, locations, services and descriptions.
02
02
Assess relevance
Assess relevance
Consider whether the cited page answers the question and represents your offering clearly.
Consider whether the cited page answers the question and represents your offering clearly.
03
03
Explore coverage
Explore coverage
Identify useful sources covering your category and understand their editorial or listing requirements.
Identify useful sources covering your category and understand their editorial or listing requirements.
04
04
Review your own pages
Review your own pages
Make sure referenced content remains current, helpful and easy to understand.
Make sure referenced content remains current, helpful and easy to understand.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
A few things worth knowing.
A few things worth knowing.
A few things worth knowing.
What is an AI citation?
What is an AI citation?
It is a source reference supplied with an AI-generated answer, usually pointing to a website or a specific page.
It is a source reference supplied with an AI-generated answer, usually pointing to a website or a specific page.
Do all AI answers include sources?
Do all AI answers include sources?
No. The references available depend on the provider and response. Your report can only show citations that were returned.
No. The references available depend on the provider and response. Your report can only show citations that were returned.
Is a citation the same as a backlink?
Is a citation the same as a backlink?
An AI answer can include a link to your website, but that is different from an editorial backlink published on another website. The check does not establish any effect on traditional search rankings.
An AI answer can include a link to your website, but that is different from an editorial backlink published on another website. The check does not establish any effect on traditional search rankings.
Does a citation prove the source influenced the whole answer?
Does a citation prove the source influenced the whole answer?
No. It shows that the response included that reference. It does not reveal the complete process behind the answer.
No. It shows that the response included that reference. It does not reveal the complete process behind the answer.
Should I try to appear on every cited website?
Should I try to appear on every cited website?
Focus on sources relevant to your business and audience. A listing or mention should have a useful purpose beyond the possibility of appearing in a future AI response.
Focus on sources relevant to your business and audience. A listing or mention should have a useful purpose beyond the possibility of appearing in a future AI response.
Find the pages
behind your results.
Find the pages
behind your results.
Find the pages
behind your results.
Run a free check and explore the citations returned.
Run a free check and explore the citations returned.
Check my visibility
Understand your visibility in AI answers.
Track mentions, compare competitors and explore the sources behind the answers.
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All rights reserved.
© 2026 airank.me · Purple Media Limited
All rights reserved.
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